STEP OUTSIDE OF THE BOX THAT HUMANITY CREATED FOR YOU
VISION
AMERICAN UMMA FUSES TOGETHER TRADITIONAL CONCEPTS, AMERICAN STYLE AND FUTURISTIC ELEMENTS TO CREATE DOPE COVERED APPAREL FOR ALL
MISSION
Implement DOPE COVERED APPAREL for humanity, through the use of positive, unique and unconventional images. advance a progressive lifestyle and philosophy ENCOURAGING GOOD DEEDS, inspiration, and positive vibrations via fashion FOCUSING ON ELEVATING UNITY
OUR STORY
AMERICAN UMMA WAS BORN OUT OF THE FRUSTRATION FOR MORE MODEST OPTIONS. THERE WAS A GROWING NEED OF FUNCTIONAL FASHION, FOR MODESTY, UV PROTECTION AND PROTECTIONS FROM SICKNESSES. BLENDING ELEMENTS OF URBAN, TRADITIONAL, FUTURISTIC CONCEPTS, HI-TECH MANUFACTURING METHODS AND UNLIMITED THEMES, AU HAS CARVED OUT A NEW FORM OF FASHION FOR THE NEXT GENERATION. AMERICAN UMMA TRANSCENDS ALL RACES, RELIGIONS, GENDER, SIZE, SEXUAL ORIENTATION, AND NATIONALITIES. THUS BEGAN A MOVEMENT, THE BIRTH OF THE AU NATION..... BECAUSE WHEN WE ARE ALL COVERED UP....ONLY HUMANITY MATTERS