STEP OUTSIDE OF THE BOX THAT HUMANITY CREATED FOR YOU

 

 

 

VISION

AMERICAN UMMA FUSES TOGETHER TRADITIONAL CONCEPTS, AMERICAN STYLE AND FUTURISTIC ELEMENTS TO CREATE DOPE COVERED APPAREL FOR ALL

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MISSION

Implement DOPE COVERED APPAREL for humanity, through the use of positive, unique and unconventional images. advance a progressive lifestyle and philosophy ENCOURAGING GOOD DEEDS, inspiration, and positive vibrations via fashion FOCUSING ON ELEVATING UNITY

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OUR STORY

AMERICAN UMMA WAS BORN OUT OF THE FRUSTRATION FOR MORE MODEST OPTIONS. THERE WAS A GROWING NEED OF FUNCTIONAL FASHION, FOR MODESTY, UV PROTECTION AND PROTECTIONS FROM SICKNESSES. BLENDING ELEMENTS OF URBAN, TRADITIONAL, FUTURISTIC CONCEPTS, HI-TECH MANUFACTURING METHODS AND UNLIMITED THEMES, AU HAS CARVED OUT A NEW FORM OF FASHION FOR THE NEXT GENERATION. AMERICAN UMMA TRANSCENDS ALL RACES, RELIGIONS, GENDER, SIZE, SEXUAL ORIENTATION, AND NATIONALITIES. THUS BEGAN A MOVEMENT, THE BIRTH OF THE AU NATION..... BECAUSE WHEN WE ARE ALL COVERED UP....ONLY HUMANITY MATTERS

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