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In 2009, The concept of American Umma was developed. We have spent time refining our designs and defining our market. AU is not just a brand. It a movement. The Covered Market. Creating our own lane...inspired by culture....it's the signs of the times. Time for change. It's a movement.....with all the indifference in the world...the climate change....me too....sexy is dead...dropping the trends and making our own....carving our path....determining our future..... Step Outside the Box that Created for You

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